March 2023

Austin Texas SQL Saturday was a success! Procure SQL would not exist if it wasn’t for #SQLFamily and the SQL Community. Therefore, we always want to help connect, share and learn with our local data community.

In 2010 I hosted my first SQL Saturday #36 in Wheeling, WV. One thing in common with my first SQL Saturday and last week is that I honestly had no idea how many people would show up. My first event had 70 attendees and I wasn’t sure if this one would surpass it when we decided to commit and make it happen in November 2022.

We were not 100% sure if the Austin Data community would welcome in-person events. We figured doing this event would help us decide if we should try going back to in-person events.

Austin Texas SQL Saturday – The Final Numbers

Our final numbers are as following.

140 people signed up in Eventbrite to attend our SQL Saturday.
78 Sessions Submitted by 34 different individuals.
- 64 additional people on the waitlist.
- 40 People attending Bob Ward’s All-Day SQL 2022 Workshop
- 82 total in-person attendees.
- 18 Sessions by 18 Speakers
- 6 Microsoft Employees as Speakers
- 6 Volunteers running the event. Couldn’t have done this without the following (Jay Falck, Dora Klutz, Shawn Wiestfield, LaShanna Sterrett, Conor Cunningham, Allen Kinsel and myself. )
- 4 Concurrent tracks
- 1 Pre-Con aka All-Day Friday presenter.

Things that worked.

Using Microsoft’s Office as venue – While starting the budget all over from scratch for the Austin Texas SQL Saturday. It helped to have a great free venue. In the past, we would use a bigger venue like a conference center or college. With an unknown number of attendees, it made a lot of sense to use a smaller venue. I have presented and attended Azure Bootcamps in the Microsoft Office so I knew this would be a good fit.
Volunteers were amazing – Jay Falck, Dora Klutz, Shawn Wiestfield, LaShanna Sterrett, Conor Cunningham, and Allen Kinsel were amazing.
Recorded Sessions – We were able to leverage Shawn’s UserGroup.TV setup to allow us to have a place for everyone to see the sessions once they are published. Publishing the sessions is still in progress. Hopefully, we will get these up soon.
Sessionize for Event App – All of the things we would typically print except the attendee badges and vendor raffle QR cards could be fully replaced with Sessionize. Next year we will reduce a lot of the printing and just have attendees use the individual app you can create in Sessionize.
Speakers were amazing – We had an amazing amount of speaker interest. We did release our call of speakers at the PASS Data Summit intentionally. We think this did help us get a lot of amazing speakers.
Food was good – We did a volunteer/speaker’s dinner where you got to taste several different great pizzas. It was Brazilian’s Steakhouse meets Pizza. We reserved a big separate room in the restaurant so people could space out if that was their preference. With Covid still being a concern, we also opted to go with box lunches for both Friday and Saturday.
Thank You, Sponsors – Thank you so much for being patient and understanding of us. Thank you, AzureAustin, Microsoft, SolarWinds, DBeaver, Quest, and SIOS.
Eventbrite Collections – This made it easier for there to be a landing page for both the SQL Saturday and All-Day Training on Friday. We noticed this was helpful for people who found us on eventbrite.

Things that did not work or needs improvement.

More Concurrent Sessions – One of my biggest disappointments this year was having to say, “NO!” to speakers who I greatly respect. Writing this now I still fill bad about not having enough sessions to let more people present at the Austin SQL Saturday. I know I never like getting rejected when I submit so it’s even more painful giving that news to someone else. Hopefully, next year we will have at least two more tracks. I greatly apologize to everyone who submitted but didn’t get an opportunity to present.
Paying for attendees’ lunch – Traditionally, attendees pay for their lunches. It’s a nominal fee around $15 to $20 dollars to offset the cost of bringing in lunch and drinks. Due to our success with sponsorship, we were able to pay for everyone’s lunches. You might be wondering why would this need improving? It took away that cost of ownership attendees have for committing to attend the Austin Texas SQL Saturday. I had multiple people share the feedback that charging for lunch would help reduce no-shows.
We need a bigger venue – While we could hold some more people at the Microsoft’s office it limited us from going all out on trying to maximize our attendees. This provides additional value to our sponsors and the speakers. I think next year we will consider doing Friday’s training session at Microsoft while using another venue near for the SQL Saturday event.
Speaker Evaluations – We skipped evaluations this year and need to find a good way to bring this back for next year.
Raffle QR Codes – Before the pandemic SQL Saturday organizers had a great tool for generating QR codes for the vendor raffles and producing an electronic list of attendees who chose to participate in the raffle. Unfortunately, it didn’t survive the pandemic and organizers had to come up with an alternative. Jeff Taylor has a great blog documenting a process to generate QR codes for vCard’s. I would like to make this easier for sponsors and find an affordable way to allow them to obtain a list of all QR codes scanned.

Results

The Austin Data Community is ready for in-person events again. We will be starting up in-person events. To start, we will go every other month and grow it from there.

View our Eventbrite Collection of user group meetings. All future in-person meetings will go there. Our first In-Person event is March 21st, 2023, with Cory Brown presenting Azure Synapse Link.

We are also planning to implement our lessons learned by doing another SQL Saturday in February 2024!